WASHINGTON (AP) -- A new brain-scan study may help explain what's going on in the minds of financial titans when they take risky monetary gambles - sex. When young men were shown erotic pictures, they were more likely to make a larger financial gamble than if they were shown a picture of something scary, such a snake, or something neutral, such as a stapler, university researchers reported. The arousing pictures lit up the same part of the brain that lights up when financial risks are taken.
"You have a need in an evolutionary sense for both money and women. They trigger the same brain area," said Camelia Kuhnen, a Northwestern University finance professor who conducted the study with a Stanford University psychologist.
Their research appears in the current edition of the peer-reviewed journal NeuroReport.
The study only involved 15 heterosexual young men at Stanford University. It focused on the sex and money hub, the V-shaped nucleus accumbens, which sits near the base of the brain and plays a central role in what you experience as pleasure.
Read Article>>>>>
Source: Wired
New Blogs Coming Soon:
- Little Miss Famous: Chronicling the Life of a Genetically enhanced super smart super cute 4 year old. Hopefully make some money in the process that will go towards college and life expenses
- WatTheySaid: I will be Searching the internet for Hot topics, Products, and debates and post the funniest and most interesting comments.
- "WTF"thats News: Funny and interesting Headlines from around the Web.
- Stocks and Cash: What's hot in todays market Stocks, Futures, Mutual Funds and How to live large. Cash is king.
- MySpace Misc: MySpace Misc will provide a Detail run down on What and Who is Hot on Myspace. It will be a great way to be Social and meet new readers.
0 comments:
Post a Comment